Should I make my blog post date visible?

I think I’m going to make my blog post date visible the next time I write something! Oh boy,  Here we go. The answer is…

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How To Promote a Blog Post on a Budget

Certainly you’ve seen the suggestion that every blog post or piece of content should be accompanied by equal, or even greater, time spent promoting the…

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Blog Post Frequency | How Often Should Your Business Be Posting?

The question of how often your business should post to its blog has been debated for years. It stands to reason that a greater blog…

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Finding Your Blog Voice with Multiple Writers

Sometimes companies assign more than one writer to the blog.  Sometimes this is because the company is large enough to have multiple writers on staff. …

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How to Write an eBook in No Time at All

If you spend any amount of time on the internet then you are no doubt familiar with the concept of an eBook.  eBooks are typically…

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What to Write When you are out of Ideas

Consistently coming up with ideas for great blog posts is not easy.  The more you blog, the more often you will find yourself staring at…

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Why Readers Are Abandoning Your Blog Posts

You are putting in the time.  The hard work is getting done.  You are blogging for your business and working hard to make each and…

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Finding your blog voice when you are the only writer

The blog voice for your company blog is a critical part not just of engaging the reader but seducing them to explore even more posts.…

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Three Types of Content to Keep Off Your Blog

Before we start, it is important to realize that having a blog is usually better than not having a blog. Additionally, well-written content is preferable…

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Should My Agency Sell Blog Posts?

While increasing revenue and share-of-wallet matter a great deal, keeping clients happy and delivering the expected results are of critical importance. New money is great,…

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Using Your Blog to Avoid the Dreaded “Check In”

Remember the last time someone trying to sell you something called or emailed to check-in? Weren’t you glad they did?  Didn’t it make your choice…

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How Long Should a Blog Post Be?

My children love the inexpensive“ hot and ready” pizza from Little Caesars.  In fact, it is one of the few things my seven-year-old, an increasingly…

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Why You Aren’t Blogging (and What to Do About That)

  The most valuable thing to a business owner is not necessarily money.  No, the most valuable thing to many owners, operators, and leaders is…

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Why Content Matters

Imagine you are at a cocktail party or industry conference or Chamber of Commerce meeting. A stranger walks up and says, “tell me about your…

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Why Your Business Should Have a Blog

My first date with my wife was a lunch date. She was flying from one country to another and had a layover in my city…

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